RecordRight
Evidence-led Right of Reply

Showcase Your Business / Sofia Grace Advertising / SGA Apps Record Concerning Astar Dance / A Star Dance and Georgina Wardman

This page is published by Sofia Grace Advertising / SGA Apps / Showcase Your Business to provide a factual, chronological record in response to public statements or communications concerning Astar Dance / A Star Dance / Georgina Wardman. It is intended to provide context, preserve evidence and present a calm Right of Reply.

Sofia Grace Advertising / SGA Apps / Showcase Your Business  •  Astar Dance / A Star Dance / Georgina Wardman
2025-09-29 - 2026-09-06Public and indexableDocumentScreenshot
Current publication status: Public and indexable
Record status: Chronology generated from uploaded evidence.
Why this page exists
This page has been created by Sofia Grace Advertising / SGA Apps using RecordRight, a Showcase Your Business product/page, to provide a clear, evidence-led record concerning the Astar Dance / A Star Dance app project, the later refund dispute, and the public statements made about Sofia Grace Advertising / SGA Apps.

This page is not the website of Astar Dance, A Star Dance or Georgina Wardman, and it is not presented as being owned by or affiliated with them.

This version of the same evidence record is intended to help readers find the factual right-of-reply where public posts or search results refer to Lucy Round, Sofia Grace Advertising or SGA Apps.

It sets out the relevant communications, app-store evidence and chronology so readers can see the wider context for themselves. Allegations are included only where they are necessary to explain what was said publicly, and they are presented as allegations rather than findings of fact.

Sensitive personal details, payment information and unnecessary third-party information have been removed from the public version.

Publication statement

Refund status

  • Payment planned by 30 September 2026.
  • Status: on track.
  • Last updated: 13 September 2026.

This RecordRight page sets out the evidence relating to the Astar Dance / A Star Dance mobile application project, including work connected with Sofia Grace Advertising, SGA Apps and Showcase Your Business, the later refund dispute, and public statements made about Sofia Grace Advertising / SGA Apps / Showcase Your Business.

The record includes material that supports my position and material that is unfavourable to me. I acknowledge that functionality issues remained during the amendment and testing period. I also acknowledge that the agreed refund remains due.

My dispute is with the public characterisation that payment was taken without a product being produced, and with public descriptions of me or my businesses as a scam or con artist.

The evidence shows an app project beginning in September 2025, detailed app content supplied in November 2025, Apple approval for distribution on 20 November 2025, and a Google Play listing. It also shows later requested changes, further testing issues, a refund dispute, and subsequent public allegations.

Public post / review evidence

Public comments, reviews, posts, search results or allegations that the page is responding to.

  • 9 September 2026: Text message screenshots record the publisher acknowledging the refund issue, confirming that repayment remained due, disputing allegations that no product was produced or that the business was a scam/con, providing the RecordRight page link, and asking that any further public comments be accurate. Further text messages record a request for any court correspondence to be sent by email so there is a clear written record.
  • 10 September 2026: Screenshots record a public Facebook post on the Autospa Valeting & Detailing page referring to RecordRight, Lucy Round, Sofia Grace Advertising and public allegations about taking money, closing a company and starting a new one. A further screenshot records a comment from Georgina Wardman asking to be messaged regarding the post.
  • 10 September 2026: A screenshot records Georgina Wardman resharing the Autospa Valeting & Detailing post with the wording "Please share far and wide". Separate message screenshots record the Autospa customer contacting the publisher directly the same day, raising questions about court correspondence, RecordRight, business address details and app functionality. The publisher replied that RecordRight is an evidence-led right-of-reply product/page of Showcase Your Business, not a separate trading company or app-creation service, that other trading brands remained active, that the post was disputed as inaccurate, and that a call could be used to work through the refund.
  • 10 September 2026: A screenshot records a comment from Georgina Wardman on a Paul Campbell's Karate Academy post. The comment stated that the publisher was "Now operating as Showcase Your Business" and asked readers to avoid and share the post. The publisher disputes that Showcase Your Business was responsible for the Astar Dance app project.
  • 11 September 2026: Formal email correspondence was received referring to court documentation, repayment of the judgment sum, postal service to addresses listed by the sender, and the publisher's later reply. The public record keeps this as a redacted transcript summary only; personal addresses, payment details, account details and unnecessary claim-reference information are not published here.

Public post status

As of 13 September 2026, the public review/posting activity referred to in this record is understood to remain visible or not fully removed. This activity has been recorded as live for 5 days from 8 September 2026. If the relevant public posts or reviews are removed, this record can be updated to reflect that.

Public material retained in this record includes Trustpilot wording and Facebook posts/comments referring to Sofia Grace Advertising, SGA Apps, Showcase Your Business and RecordRight as a Showcase Your Business product/page.

The public wording includes allegations such as no working app being provided, scam/con-artist descriptions, and statements encouraging others to avoid the business. These are recorded as allegations or public comments, not as findings of fact.

Facebook material also includes a comment saying that a friend had been considering proceeding with me but that the information would stop that now. A Star Dance and Fitness responded that this was great news and that it had stopped somebody else losing money.

Additional loss-of-business evidence added on 8 September 2026:

  • A Messenger business chat with Blue Water Home and Garden Refresh dated 6 September at 20:12 records a prospective customer asking for the business name and phone number.
  • After being sent the Showcase Your Business website link, the customer replied that the business was all over Facebook as a scam artist and said they would not be doing business with or using the service.
  • When asked "From who?", the customer replied that this came from people who had taken the business to court trying to get money back, and repeated that they would not use the business.
  • A later screenshot from the same Blue Water Messenger chat shows that an app-studio preview and pricing had been sent before the refusal to proceed. The quoted pricing was GBP 399 for full development, GBP 79 per year for an Apple Developer Account and GBP 30 per month for hosting, support and push notifications.
  • This is included as evidence that the public allegations were apparently affecting a real purchasing discussion. It is not presented as proof that the allegations were true, and no specific monetary loss is claimed without separate proof of the transaction value.

Additional public post concerning Kevin's Butchers & Son

  • A further public Facebook post was identified from Kevin's Butchers & Son, posted around 11 September 2026 and viewed on 13 September 2026.
  • The post refers to Sofia Grace Advertising, SGA Apps and Lucy Round and makes public allegations that products would not work, would not be fit for purpose and that refunds would not be provided.
  • The publisher's position is that this is materially relevant because Kevin's Butchers & Son was refunded

Autospa public Facebook post screenshot

Public proof image: Facebook post screenshot dated 10 September 2026, recording a third-party business page post referring to RecordRight, Lucy Round and Sofia Grace Advertising.

Public proof image: Facebook post screenshot dated 10 September 2026, recording a third-party business page post referring to RecordRight, Lucy Round and Sofia Grace Advertising.

Georgina Wardman reshare screenshot

Public proof image: screenshot dated 10 September 2026 showing Georgina Wardman resharing the Autospa Valeting & Detailing post with a request to share it widely.

Public proof image: screenshot dated 10 September 2026 showing Georgina Wardman resharing the Autospa Valeting & Detailing post with a request to share it widely.

Autospa post comment screenshot

Public proof image: screenshot dated 10 September 2026 showing a comment from Georgina Wardman asking to be messaged regarding the post.

Public proof image: screenshot dated 10 September 2026 showing a comment from Georgina Wardman asking to be messaged regarding the post.

Paul Campbell's Karate Academy post comment screenshot

Public proof image: screenshot dated 10 September 2026 showing a comment on a Paul Campbell's Karate Academy post referring to the publisher operating as Showcase Your Business.

Public proof image: screenshot dated 10 September 2026 showing a comment on a Paul Campbell's Karate Academy post referring to the publisher operating as Showcase Your Business.

Delivered work evidence

Proof of work, invoices, receipts, store listings, contracts, payment records or delivered materials.

29 September 2025:

  • Project onboarding correspondence welcomed Georgina to the app project and provided project-status access.
  • Georgina supplied the Astar Dance logo and confirmed the app colours as purple, black, grey and white.

5 November 2025:

  • Georgina supplied detailed app information including timetable, terms and conditions, welcome pack, photographs, seating plan and uniform information.
  • The correspondence also included pricing and requested private groups, chat, information areas and video functionality.

14 November 2025:

  • Georgina supplied payment/API information for implementation.
  • The credentials are redacted from the public copy because they are security-sensitive.

19-20 November 2025:

  • Apple evidence identifies Astar Dance version 1.0 submitted on 19 November 2025.
  • On 20 November 2025, App Store Connect stated that review was complete and the app was eligible for distribution.
  • A separate Apple message states that Astar Dance had been approved for distribution.

24 November 2025:

  • Google Play captures show Astar Dance under SGA Apps with an Install button, app screenshots and download/update information.
  • This is evidence that an Android listing was publicly available.
  • Store approval/listing is not presented as proof that every requested feature worked perfectly.

27 November 2025:

  • Georgina sent an email headed "CHANGES".
  • The requested amendments included recurring payments, trials, invitation-to-enrol functionality, currency changes, admin controls, chat, uniform purchasing, ticket booking, noticeboards/newsletters, student areas, parent information and child information.
  • This is significant because it records substantial requested amendments/additions after the app had reached the app-store stage.

Continued engagement after the original issue

28 November to 5 December 2025:

  • Messages record that changes had affected functionality and that I was working to fix and test the app.
  • Georgina said on 29 November that she would postpone introducing it to customers until it was fully working with the discussed features.
  • On 5 December, after a week without an update, I said I had been unwell and would carry out final testing.

6 December 2025:

  • Georgina requested a full refund under the website refund policy.
  • In a follow-up, she stated that the product shown to her was not ready, working or what she paid for and expected.
  • I replied that the app had been built and was live on the stores, but that amendments and testing remained.

December 2025 to January 2026:

  • Messages record that I agreed to the refund and referred to the processing period.
  • They also show that payment did not arrive within the period Georgina expected.
  • I acknowledge that the refund was delayed and do not present that delay as satisfactory.

Public posting and repayment pressure

Messages relevant to public posting, review activity, repayment discussions and reputational impact.

  • 9 September 2026: Text message screenshots record the publisher acknowledging the refund issue, confirming that repayment remained due, disputing allegations that no product was produced or that the business was a scam/con, providing the RecordRight page link, and asking that any further public comments be accurate. Further text messages record a request for any court correspondence to be sent by email so there is a clear written record.
  • 10 September 2026: The publisher has retained screenshots showing public post/comment activity on another business page after written messages had already confirmed that repayment remained due and asked that further public comments be accurate. This is included as contextual evidence that the dispute and allegations were not confined to the original review location.
  • 10 September 2026: A screenshot records Georgina Wardman resharing the Autospa Valeting & Detailing post with the wording "Please share far and wide". Separate message screenshots record the Autospa customer contacting the publisher directly the same day, raising questions about court correspondence, RecordRight, business address details and app functionality. The publisher replied that RecordRight is an evidence-led right-of-reply product/page of Showcase Your Business, not a separate trading company or app-creation service, that other trading brands remained active, that the post was disputed as inaccurate, and that a call could be used to work through the refund.
  • 10 September 2026: Additional public comment activity referred to Showcase Your Business after the publisher had already disputed that Showcase Your Business or RecordRight were responsible for the Astar Dance app project. This is included because it records the disputed statements continuing beyond the original review/posting location.
  • 11 September 2026: Formal email correspondence was received referring to court documentation, repayment of the judgment sum, postal service to addresses listed by the sender, and the publisher's later reply. The public record keeps this as a redacted transcript summary only; personal addresses, payment details, account details and unnecessary claim-reference information are not published here.

Later messages show Georgina stating that she would go public with reviews and evidence and that she would not let the matter go until paid in full.

I asked for a public post describing me as a con artist and showing personal details to be removed.

My own messages used the word "blackmail". I do not present that word here as a legal finding. It is included only to explain the pressure I personally experienced during the repayment dispute.

Further messages included statements that Georgina had returned to Trustpilot and would add a new review if required. She alleged that I had failed to provide a service or product and had failed to refund the money under the refund policy.

I also confirmed in writing that the outstanding refund would be returned by the end of September. This is included for transparency, because my position is not that no money is owed. My position is that the refund issue is separate from the public allegation that no app or product was produced, or that the project was a scam.

Public posting and review activity still continued or remained in place despite that written confirmation. This is why the record includes the later public statements and the evidence of apparent reputational impact.

The Blue Water Messenger screenshots are included in this section because they show an apparent commercial consequence of the public allegations: a prospective customer declined to proceed after seeing the Facebook material. A further Blue Water screenshot shows the customer had already been sent an app preview and pricing before that refusal.

13 September 2026 update:

  • A public post from Kevin's Butchers & Son was found referring to Sofia Grace Advertising, SGA Apps and Lucy Round.
  • The post encouraged readers to avoid the business and stated that customers would not be refunded.
  • The publisher states that Kevin's Butchers & Son was refunded in full on 23 June 2026.
  • This is included as further public-posting context and as an example of a refund-related allegation that is disputed by reference to the publisher's payment record.

13 September 2026 Google search visibility:

  • A Google search screenshot for "showcase your business lucy round" shows disputed Facebook results appearing in search results.
  • The visible results include an A STAR Dance and Fitness Facebook result headed "Warning: avoid Lucy Round and Showcase Your Business..." and a Kevin's Butchers & Son Facebook result headed "Avoid Kevin's Butchers & Son and Sofia Grace Advertising..."
  • The same results page also shows the official Showcase Your Business website and Companies House information.
  • This is included to evidence that the public allegations were visible beyond the original Facebook posts and could be encountered by people searching fo

Key communications and quoted wording

Key quoted wording relied on in this record. This is not the full private transcript.

This section sets out the key quoted wording relied on in this record. It is not a full private transcript. The original screenshots, emails and documents are retained privately as supporting evidence.

Apple / App Store evidence, 20 November 2025:

  • App Store Connect stated: "Review of your submission has been completed. It is now eligible for distribution."
  • A separate Apple message stated: "We're pleased to let you know that your app, Astar Dance, has been approved for distribution."

Google Play evidence, 24 November 2025:

  • The Google Play listing showed Astar Dance under SGA Apps, with an Install button, app screenshots and download/update information.

Customer readiness and refund wording, 6 December 2025:

  • Georgina stated that the product shown to her was not ready, working or what she paid for and expected.
  • Georgina later alleged that I had failed to provide a service, failed to produce a product, and failed to refund the money under the 30 day refund policy.

My recorded position during the repayment dispute:

  • I confirmed that I was not denying that money was owed.
  • I stated that my point was that I had been portrayed as a scam artist even though the customer had received the product.
  • I also confirmed in writing that the outstanding refund would be returned by the end of September.

Public posting / review wording:

  • Georgina stated that, if she was still waiting at the end of September, she would keep sharing, adding reviews and finding any new business I had set up.
  • The public posts and review activity are included because they are relevant to the reputational impact of the dispute.

Facebook commercial-impact wording:

  • A Facebook commenter said that a friend had been considering proceeding with me but that the information would stop that now.
  • The A Star Dance and Fitness account replied that this was great news and that it had stopped somebody else losing money.

Blue Water Home and Garden Refresh, 6 September:

  • A prospective customer asked for my business name and phone number.
  • After I sent the Showcase Your Business website link, the customer said they had seen Facebook claims describing the business as a scam artist and said they would not do business with or use the service.
  • When I asked who the claims came from, the customer said they came from people who had taken me to court trying to get money back, and repeated that they would not use the business.
  • A further screenshot from the same exchange shows that an app-studio preview and pricing had already been sent. The pricing shown was GBP 399 for full development, GBP 79 per year for an Apple Developer Account and GBP 30 per month for hosting, support and unlimited push notifications.
  • This is included as evidence of apparent reputational impact and a live commercial discussion, not as proof that the underlying allegations were true or as proof of a final contracted sale.
  • "Warning: Avoid Kevin's Butchers & Son and Sofia Grace Advertising scams"
  • "Also goes by SGA APPS, SOFIA GRACE ADVERTISING and others."
  • "will charge you for a product that will not work, not be fit for purpose and never refund you money."

Claims and response

  • Claim: no working app or no product was provided.
  • Response: I accept there were functionality and readiness issues, but dispute that no app or product was produced. The Apple approval, Google Play listing, supplied app content and later changes email are retained as context.
  • Claim: the transaction was a scam or that I am a con artist.
  • Response: I dispute allegations of dishonesty. This page does not ask readers to accept my position without evidence; it shows the underlying chronology alongside my acknowledgement of the refund and functionality issues.
  • Claim: the refund was not made within the expected period.
  • Response: I acknowledge the refund delay and do not characterise that delay as satisfactory.
  • Claim: Public posting was presented as justified because money remained outstanding.
  • Response: The outstanding refund is acknowledged. This record does not dispute that repayment was due. The issue addressed here is whether serious public allegations of dishonesty were fair, complete and proportionate when app-store evidence, project communications and later change requests also existed.
  • Claim: Kevin's Butchers & Son was used as an example of a customer who would not be refunded.
  • Response: The publisher disputes this. The publisher's position is that Kevin's Butchers & Son was refunded in full on 23 June 2026.

Evidence index

32Evidence items
11Timeline entries
4Claims reviewed
  • Evidence 1: 29 September 2025 customer portal / branding correspondence.
  • Evidence 2: 5 November 2025 app information and supplied materials.
  • Evidence 3: 14 November 2025 API/payment integration correspondence. Credentials redacted.
  • Evidence 4: Apple App Store Connect review-complete proof for Astar Dance iOS submission.
  • Evidence 5: Apple confirmation that Astar Dance was approved for distribution.
  • Evidence 6: Further retained Apple distribution approval capture.
  • Evidence 7: Google Play listing showing Astar Dance under SGA Apps with Install and download/update information.
  • Evidence 8: Customer "CHANGES" email dated 27 November 2025.
  • Evidence 9: Messages concerning fixes, testing and the customer postponing launch.
  • Evidence 10: Full refund request and readiness/functionality correspondence dated 6 December 2025.
  • Evidence 11: Refund-processing messages from December 2025 to January 2026.
  • Evidence 12: Later public-post / repayment discussion, with bank details redacted.
  • Evidence 13: Trustpilot review and disputed statements.
  • Evidence 14: Facebook publications, comments and apparent commercial-impact evidence.
  • Evidence 15: Blue Water Home and Garden Refresh Messenger screenshots showing apparent lost-business/reputational-impact exchange.
  • Evidence 16: Blue Water Messenger quote/pricing screenshot showing an app preview and pricing had been sent before the later refusal to proceed.

Business activity status

At the time of this record, Companies House/GOV.UK lists Sofia Grace Advertising Limited as "Active - Active proposal to strike off". The filing history also records registered-office, officer and PSC address changes to the Companies House default address on 23 December 2025 before the first Gazette notice on 27 January 2026.

The publisher's position is that the strike-off proposal arose from an address/filing administration issue, not because the business had stopped trading. SGA Apps and Showcase Your Business are presented online as active trading brands connected with the publisher.

RecordRight is an evidence-led right-of-reply product/page of Showcase Your Business. It is not presented in this record as a separate trading company, a separate business identity or an app-creation service, and it was not part of the original Astar Dance app build.

Any public suggestion that Sofia Grace Advertising, SGA Apps or Showcase Your Business are no longer operating is disputed unless supported by clear evidence.

This point is included because the record concerns public statements that may affect current trading activity and prospective customers.

page-08.png

Rendered screenshot pages from the public-ready RecordRight publication record, preserving the project evidence and chronology page by page.

Rendered screenshot pages from the public-ready RecordRight publication record, preserving the project evidence and chronology page by page.

apple-app-store-connect-astar-dance-review-complete.png

Public proof image: App Store Connect review-complete email for Astar Dance iOS.

Public proof image: App Store Connect review-complete email for Astar Dance iOS.

apple-astar-dance-approved-for-distribution.png

Public proof image: Apple approval for distribution email for Astar Dance.

Public proof image: Apple approval for distribution email for Astar Dance.

google-play-astar-dance-sga-apps-listing.png

Public proof image: Google Play listing showing Astar Dance under SGA Apps.

Public proof image: Google Play listing showing Astar Dance under SGA Apps.

blue-water-loss-of-business-message-1.jpg

Public proof image: Blue Water enquiry showing a prospective customer declined to proceed after seeing Facebook allegations.

Public proof image: Blue Water enquiry showing a prospective customer declined to proceed after seeing Facebook allegations.

blue-water-loss-of-business-message-2.jpg

Public proof image: Blue Water continuation showing where the prospective customer said the allegations came from.

Public proof image: Blue Water continuation showing where the prospective customer said the allegations came from.

blue-water-quote-pricing-app-build.png

Public proof image: Blue Water Messenger quote/pricing message showing an app-studio preview was sent and pricing was quoted before the late

Public proof image: Blue Water Messenger quote/pricing message showing an app-studio preview was sent and pricing was quoted before the later refusal to proceed.

kevins-butchers-public-post-2026-09-11.png

Public proof image: screenshot of Kevin's Butchers & Son public Facebook post identified on 13 September 2026. The post appears to have been

Public proof image: screenshot of Kevin's Butchers & Son public Facebook post identified on 13 September 2026. The post appears to have been made around 11 September 2026 and refers to Sofia Grace Advertising, SGA Apps and Lucy Round with a

Redaction notes

  • Sensitive payment/API credentials must remain redacted.
  • Bank details, sort codes and account numbers must not be published.
  • Personal contact details must not be published unless strictly necessary.
  • Children's names and unnecessary third-party details must remain excluded.
  • Most screenshots are retained privately and represented publicly as transcribed text.
  • Public-facing images are limited to key proof records: Apple/App Store approval, Google Play listing, the Blue Water quote/pricing screenshot and the Blue Water lost-business screenshots.

Purpose of publication

The purpose of publication is to place the chronology and supporting evidence in the public record so that the dispute is not represented only by labels such as scam or con artist.

This page is not a court judgment or legal opinion. It is a factual right-of-reply record. Store approval is evidence that an app reached the relevant distribution stage; it is not presented as proof that every contractual feature worked perfectly.

Updated 2026-09-13T10:20:27.222Z. This page is configured to permit search-engine indexing.